‘Harry Potter’ designs are her best-sellers
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By Nathan Pace
Nikki Morrison’s line of dog accessories continues to grow in popularity. Her brand Betty Pooch is sold at flea markets and online across the country.
It all started when Morrison noticed that dog collars and leashes were lacking unique designs.
“I worked at a pet store for a little bit and they had basic collars,” she said. “People would ask me if they had something more unique, or would go with something else. (The pet stores) had nothing fun really. I was like maybe I should start making some of this stuff.”
Betty Pooch features fandom gear from TV shows like “The Walking Dead” and “Superheros.” Morrison says her “Harry Potter” designs are her best-sellers.
In order to get the word out, she sent products to convention hosts and agents who may have a connection to celebrities.
“Take people stuff and hopefully they will post to Facebook or Twitter. That’s kinda how I get the word out about things.”
One example was when Morrison sent dog collars to Sean Clark, who had two dachsunds. Clark works for Convention All-Stars and books events to “Walking Dead” actors like Norman Reedus. Betty Pooch sales went up as Morrison started meeting and making friends with Clark’s fan base.
“(Clark) has always been very supportive and is one of the main reasons I started making fandom gear for dogs,” she said.
Morrison recently started selling Betty Pooch gear at her job as a dog groomer at Auntie Lelia’s Pet Salon and Barkery in Greenwood with the permission of owner Tim Spradlin. Morrison has been a groomer for 15 years and started out as a dog bather when she was 15 and a student at Whiteland High School.
Her daughter, Izzy, helps cut the ribbons occasionally for the collars. Husband Jon Morrison designed the Betty Pooch logo.
She buys the items needed to make the collars and leashes from local vendors on Etsy, an online marketplace for crafts. “The nylons and buckles come from local businesses,” she said.
As for the next step of the business, Morrison sees Betty Pooch becoming a vendor at conventions. Starting with the HorrorHound in September.
“We will try to be a vendor at conventions later this year,” said Morrison, whose line of products is available at www.etsy.com/shop/BettyPooch.